Big Data Big Insights– See information
Uses of Big Data:
Location Tracking :
1) Information about traffic jams.
2) Information about accident prone areas.
3) Enables us to make wiser choices of routes to save time.
4) Checking the status of a product we ordered online by tracking its location.
Understanding the Weather Patterns :
1) Help scientists to use the data collected from satellites to understand patterns of weather change.
2) Helps to predict the possibilities of natural calamities like floods, tsunamis etc.
Health Care Industry :
1) Health data is saved in devices like smart watches that we wear or even in the applications in our smart phones which function as our mini biomedical research devices.
2) They keep our record of our blood sugar levels, sleeping patterns, heart rates or even the number of steps we walk in a day.
3) This enables one to better understand individual health status.
4) This data is also of valuable to pharmaceutical companies to start research based on the health data of a huge population.
Banking, Finance and Trading :
1) The data of customers’ investments helps banks and finance companies to offer investment plans accordingly.
2) Big data makes functioning of the operations of banks smoothly.
3) It helps in preventing cyber-crimes and frauds.
4) Similar fraudulent activities can also be traced in the financial markets by monitoring the collected data.
Sports :
1) The data of each player in a cricket or football match is very useful to the player to understand on one’s performance.
2) This history of one’s performance on the ground helps the entire team.
3) The sports equipment are potential sources of useful data because they are now fitted with sensors.
4) The data of various videos recorded during a match is helpful as the clippings can be later used for Data analytics to track even the minutest movements of the players.
Advertising :
1) Big Data has proved a boon for advertising companies.
2) An individual’s history of online purchases or even Google searches help the advertising companies to run targeted campaigns.
Entertainment and Media :
1) A record of what kind of video content we watch on YouTube or even Netflix is maintained.
2) This also helps the Entertainment industry to analyse which shows get better viewership.
Education Industry :
1) The Education industry knows just as well how to benefit from Big Data.
2) A record of students’ study and educational aids help the Education industry.
3) This makes it possible to design course material as per the need of students.
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1.4 Big Data – Big Insights
Ice Breakers
A) Give business suggestions to the respective industry / company for the following situation.
You have received data that –
a) Many Passengers prefer fights between 7 am and 9 am from Mumbai to Delhi.
Suggestion: Increase the number of flights between 7 am and 9 am.
b) Many students are opting for UPSC/MC Exams.
Suggestion: Increase the number of examination centres and add more jobs in it.
c) Many people go for morning walk to Kamla Nehru Park.
Suggestion: Increase the facilities in the park. Start more such parks in the city in different areas. Charge meagre facility charges to maintain the quality of the garden.
d) Many people buy clothes from miracle.com an online shopping site.
Suggestion: Increase new brands and give discounts to attract more persons. Keep good quality products and give good customer care service.
e) The viewership on television is more between 8 pm and 10 pm.
Suggestion: Increase social awareness and scientific consciousness programmes during this period. Increase the rate of advertising during this period.
B) People get information from various sources. Name few sources:
Answer:-
Sources of information:-
1) Apps- Facebook, Whats app, Telegram etc.
2) Newspaper
3) Television
4) Websites
5) Films
6) Blogs
7) Reporters
8) Pamphlets
9) Advertisements
10) Brochures
11) Dictionary
12) Encyclopedia
13) Web search engines- Google, Yahoo, Bing
14) Magazines, book and Online shopping sites- Flipkart, Amazon
Brainstorming
(A1)
You tube has many videos on various things. Listen to the uses and health benefits of ‘Lemon’ and write it.
Answer:-
Benefits of ‘Lemon’:-
1) It promotes hydration.
2) It is a good source of vitamin C.
3) It supports weight loss.
4) It improves your skin quality.
5) It aids digestion.
6) It freshens breath.
7) It helps prevent kidney stones.
8) It can optimize mood and memory.
(A2)
(i) Make pointwise notes regarding the uses of Big Data in the following application.
Answer-
(a) Location Tracking –
(1) Identifying and tracking the exact location of a place.
(2) Real time data about traffic
(3) Guidance about particular route during travelling
(4) Understand accident prone areas
(5) Information if the route is closed or if it is a one-way route
(b) Health Care Industry –
(1) Use of modern gadgets for 24 by 7.
(2) Unnecessary guesswork reduced
(3) Better diagnosis of illness.
(4) Checking outburst of epidemics
(5) Past records of the patients can be maintained.
(c) Education Industry –
(1) Customised learning programme
(2) Check the progress of the students
(3) Get information of student’s strengths and weaknesses
(4) Guide the students to choose the career
(ii) Give the precautions when you are asked for personal details on social media. What precautions will you take?
Answer:-
I would take the following precautions, if I am asked for personal details on social media.
1) I would verify who I am connecting with.
2) I would limit details about my work history and daily routine.
3) I would not share personal details if I am not sure.
4) I would be careful of over-friending.
5) I would not give any information of ATM card, its password and OTP.
(iii) Do you think all the data we receive is used for positive things? If ‘No’, make a list of the negative things which can be done with the help of Big Data.
Answer:-
I think all the data we receive is not used for positive things. Here are few negative things for which Big Data is used.
1) Internet trolls.
2) Cheating the people
3) Spread of misleading information.
4) Collecting private information.
5) Bombarding of advertising.
6) Spread of rumours.
(A3)
Guess the meaning of the following idioms and phrases and use them in sentences of your own.‘One-size-fits-all’ – suitable for or used in all circumstances
Answer:-
1) The wrist watches have adjustable belts, so one- size- fits- all.
2) People want greater choice—the end of a one-size-fits-all approach.
3) The clearest lesson learned is that there is no one-size-fits-all solution, although the problems are similar everywhere.
4) The one-size-fits-all interest rate applied across the country.
(A4)
(i) Do as directed.
(a) Advertisers are one of the biggest players in Big Data.
(1) Begin the sentence with ‘Very few’
Ans- Very few players in Big Data are as big as advertisers.
(2) Use ‘bigger than’ and rewrite the sentence.
Ans- Advertisers are bigger than most other players in Big Data.
(b) No other diagnosis is as good as the diagnosis done with the help of Big Data.
(1) Use ‘best’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is the best diagnosis.
(2) Use ‘better than’ and rewrite the sentence.
Ans- The diagnosis done with the help of Big Data is better than any other diagnosis.
(c) These internet giants provide the greatest data about people.
(1) Begin the sentence with ‘No other’
Ans- No other internet giants provide as great data about people as these.
Or
No other internet giants provide as great data as these about people.
(2) Use ‘greater than’ and rewrite the sentence.
Ans- These internet giants provide greater data than any other internet giants about people.
(ii) Use ‘as well as’, ‘either …… or’ in the following sentences.
(a) Whatever activity we do online is recorded, monitored and analysed.
Ans- Whatever activity we do online is recorded, monitored as well as analysed.
Ans- Whatever activity we do online is either recorded or monitored or analysed.
(b) Big Data has been useful in identifying and tracking the exact location of a place.
Ans- Big data has been useful in identifying as well as tracking the exact location of a place.
Ans- Big Data helps either in monitoring the outbreaks of the epidemics or diseases.
(c) Weather sensors and satellites help us to understand the weather and help in weather forecasting.
Ans- Weather sensors and satellites help us to understand the weather as well as help in weather forecasting.
Ans- Weather sensors and satellites either help us to understand the weather or help in weather forecasting.
(d) Big Data helps in monitoring the outbreaks of epidemics and diseases.
Ans- Big data has been useful in identifying as well as tracking the exact location of a place.
Ans- Big Data helps in monitoring the outbreaks of either epidemics or diseases.
(e) New insights have enabled the banks and finance companies to come up with suitable plans.
Ans- New insights have enabled the banks as well as finance companies to come up with suitable plans.
Ans- New insights have enabled either the banks or finance companies to come up with suitable plans.
Writing Skill
Prof. Tushar Chavan
Activity Sheet No.1
Q. Read the extract and complete the activities given below. (12)
| What is Big Data? There is a revolution in the lifestyle of people which has been affected by Big Data. Our food habits, our health care, our travelling, our scientific pursuits, you name it and everything has changed 360 degrees. The massive data available with us can really work wonders. Friends, do you know what happens when we like a post on Facebook or share a post on WhatsApp, visit any website, make online purchases, or watch videos? Yes, whatever activity we do online is recorded, monitored and analysed. So a huge amount of data is collected. Let me give you an idea of how huge the data might be. Big Data can be petabytes or exabytes of data consisting of billions to trillions of records of millions of people- all from different sources, for example web, sales, customer contact centre, social media, mobile data and so on. The data available to industries and companies is enormously increasing in volume, variation, velocity, veracity and value. Such a Big Data is easy to obtain but so massive that it challenges the current computing technologies and hence Big Data analytics is used to give insights that were previously incomprehensible. Big Data analytics is the complex process of examining large and varied data sets or Big Data to uncover information- such as hidden patterns, unknown correlations, market trends and customer preferences. With such a huge data available with the industries they can have innumerable advantages hence all the industries are trying to reap the maximum benefit from it. Many industries have advanced by miles from their competitors. It’s not the amount of data that is important but what the organizations do with the data is what matters. |
A1. Make a list (2)
Make a list of any four sources of data collection. One is done for you.
List of the sources of data collection:
1) From user’s like to the post on Facebook
A2. Discuss (2)
Big Data is increasing in volume, variation, velocity, veracity and value. Discuss in 50 words.
A3. Find (2)
Big Data analytics is the complex process. Find out its proof from the extract.
A4. Personal Response (2)
Write the name of any one social media that you like most. Give its reason.
A5. Language Study (Do as directed) (2)
1) So a huge amount of data is collected.
(Choose the alternative showing the correct and meaningful use of noun form of the underlined word).
i) So a huge amount of data collection.
ii) So a huge amount of data collection is done.
iii) So a collection of huge amounts of data.
iv) So a huge amount collection of data is done.
2) Many industries have advanced by miles from their competitors.
(Choose the alternative showing correct transformation of this sentence into present continuous tense)
i) Many industries have been advancing by miles from their competitors.
ii) Many industries were advancing by miles from their competitors.
iii) Many industries are advancing by miles from their competitors.
iv) Many industries had been advancing by miles from their competitors.
A6. Vocabulary (2)
Make antonyms adding / removing prefix.
1) affected
2) social
3) innumerable
4) unknown
See more activities and their answers in the following Activity Work Book-
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